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Field notes
Long-form writing on what's actually working — not what's trending.
What a business website actually costs in India, what pushes the price up, what you should get for the money, and the prices we quote at LeadUp.
PricingWhat drives the cost of an Android and iOS app, realistic price ranges for small and mid-sized businesses, timelines, and the running costs people forget.
SalonsHow salons in India use WhatsApp for booking confirmations, reminders, receipts and offers, what the official WhatsApp Business API allows, and setup.
Case StudyA detailed breakdown of the UX, performance and trust-signal fixes that doubled order volume in 90 days.
AIWhat works, what doesn't, and how to ship a Tamil-first inbound voice agent without sounding like a robot.
MarketingSearch has fundamentally changed. Here's how we're getting clients into AI answers and the top of Google in parallel.
EngineeringBattle-tested patterns from 12+ Flutter apps in production, including the boring infra that actually moves the needle.
AutomationA practical decision guide for picking the right automation stack for your business.
DesignEight design and content patterns we now use on every conversion-focused page we ship.
வணக்கம்.
A 30-minute call, in Tamil or English. If we're not the right fit we'll say so and point you to someone who is.